1. Introduction

At Trendy Wave Digital (“Company,” “we,” “our,” or “us”), your privacy is not just a legal obligation but a cornerstone of our trust-based relationship with you. We are committed to safeguarding your personal, business, and browsing information when you interact with our website, services, or digital platforms.

This Privacy Policy lays out in detail how we collect, use, store, transfer, and protect information about you in line with:

• General Data Protection Regulation (GDPR – EU/EEA)

• Information Technology (IT) Act, 2000 – India and its amendments

• California Consumer Privacy Act (CCPA – US clients, if applicable)

• Other internationally recognized privacy principles

By using our services or accessing our website, you agree to the practices described in this Privacy Policy.

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2. Scope

This Privacy Policy applies to:

• Visitors browsing our website www.trendywavedigital.com

• Individuals who inquire about our services via forms, calls, or email

• Registered clients and their authorized representatives

• Communication through newsletters, ad campaigns, and social media

It does not apply to third-party websites or services we may link to, as they are governed by their own privacy practices.

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3. Definitions

For this Policy:

• “Personal Data” means any data that can directly or indirectly identify an individual (e.g., name, email, IP address).

• “Processing” means any activity like collecting, storing, using, or deleting information.

• “Client” means a business or person who engages Trendy Wave Digital for services.

• “Cookies” are small text files stored in your browser to enhance site functionality.

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4. Information We Collect

We may collect the following categories of data:

4.1 Personal Information

• Name, company name, designation

• Email ID, phone number, billing/shipping address

• Professional communication and transaction details

4.2 Technical & Usage Information

• IP address, browser type & version, OS details

• Device identifiers, location (city/country)

• Pages visited, time spent, clickstream data

• Heatmap and engagement recording data

4.3 Marketing Data

• Campaign interactions

• Newsletter signups

• Survey responses and customer feedback

4.4 Cookies and Tracking Technologies

• Session cookies for site navigation

• Analytical cookies (Google Analytics, Meta Pixel)

• Tracking for measuring ad conversions and service performance

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5. Legal Basis of Processing (GDPR Compliance)

We only collect and process your data where:

• Consent has been provided (newsletter signups, marketing updates).

• Contractual necessity exists (project execution, payment processing).

• Legal obligations require it (billing, taxation, IT Act compliance).

• Legitimate interest allows us to improve services, security, and analytics.

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6. How We Use Your Data

Your data may be used for:

1. Delivering our services (SEO, PPC campaigns, website design, content marketing, analytics).

2. Customer support & communication – queries, updates, feedback.

3. Billing & financial transactions – invoicing, payment processing, accounting.

4. Marketing activities – sending promotional offers, campaign updates (with opt-out option).

5. Security & Risk Management – protecting against unauthorized use, fraud detection, IT Act compliance.

6. Website Experience – analyzing usage trends, enhancing functionality.

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7. Data Storage and Retention

• Data is stored securely on encrypted servers within India and/or international cloud providers (with compliance checks).

• Retention:

  • Client records: up to 7 years (legal and audit purpose).

  • Marketing data: until consent is withdrawn.

  • Analytics cookies: typically 26 months under Google’s default retention.

• Once expired, data is anonymized or securely deleted.

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8. Sharing & Disclosure

We do not sell or rent your personal data to third parties. We may only share your data with:

1. Service Providers (e.g., hosting companies, payment gateways, CRM platforms, third-party integrators).

2. Regulatory bodies or legal authorities if required under law, court order, or investigation.

3. Business Partners or Collaborators only with your consent for joint services.

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9. Data Security Measures

We implement robust security practices under Section 43A of the Indian IT Act and GDPR guidelines:

• SSL/TLS encrypted website transactions

• Firewalls, intrusion prevention, and malware protection

• Role-based access controls for sensitive information

• Regular vulnerability assessments and penetration tests

• Secure backups stored with redundancy

While we use industry-standard measures, no method of data transmission over the internet is fully secure.

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10. International Data Transfers

• If you are located outside India, your data may be transferred to servers in other jurisdictions.

• We ensure adequate safeguards using Standard Contractual Clauses (SCC) and compliance as per GDPR Article 46.

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11. Your Rights

Under GDPR, IT Act, and CCPA (as applicable), you may exercise the following rights:

1. Right to Access – request details of the data we hold about you.

2. Right to Rectification – correct inaccuracies in your data.

3. Right to Erasure (“Right to be Forgotten”) – request deletion, unless restricted by law.

4. Right to Restrict Processing – limit how we process your data.

5. Right to Portability – transfer your data to another provider upon request.

6. Right to Object – stop receiving direct marketing communications.

7. Right to Withdraw Consent – revoke prior permissions anytime.

Requests can be sent to info@trendywavedigital.com. We respond within 30 business days.

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12. Children’s Privacy

Our services are not directed to anyone under the age of 18. We do not knowingly collect data from minors; if discovered, we delete such data.

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13. Third-Party Websites

Our website may contain external links (e.g., marketing tools, references). We are not responsible for their privacy practices. Users are advised to review third-party policies separately.

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14. Changes to this Policy

We may amend this Privacy Policy periodically. The “Effective Date” at the top indicates the latest version. Substantial changes will be notified via email or website announcements.

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15. Contact Us

For privacy-related concerns, data requests, or complaints, please reach us at:

📧 info@trendywavedigital.com
📞 +1 (888)-329-9880
📍 Gate No-2, S-2, 2nd Floor, Savitri Market, Sector-18 Metro Station, Noida, Uttar Pradesh, India – 201301